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Thought Leadership

Avoid these five mistakes to support pharma brand success

Retaining competitive advantage with innovative healthcare marketing strategies Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Maxine shares her five ‘deadly sins’ to avoid when considering the competitive landscape. She explores in

Pharma Strategist’s Blog: Developing a Portfolio Strategy

Approaches to portfolio strategy have become more holistic across the healthcare industry, but what are the benefits for business? Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market

Pharma Strategist’s Blog: The Health Paradigm Shift

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, and Strategic Consultant, Alexandra Fulford, Uptake Strategies for the PME Pharma Strategists’ Blog In this article, Maxine and Alexandra discuss the treatment paradigm. Describing this level of

Pharma Marketers’ Blog: Be Prepared!

As we start our launch planning and activities, they can feel a bit like a lengthy expedition! Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Strategists’ Blog In this article, Maxine highlighted the preparatory steps that some teams miss. These steps
International Day of Women and Girls in science at Uptake Strategies

International Day of Women and Girls in Science

Friday, 11th February is International Day of Women and Girls in Science, a day dedicated to achieving full and equal access to participation in science for women and girls. At present, less than 30% of researchers worldwide are women and only around 30% of all