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Research

Medical Affairs – The Future Strategists Of The Pharma Industry?

Delivering value through strategic leadership, insights and scientific exchange By Caroline Horwood & Sophie Stiewe With the needs of the healthcare environment continuing to evolve at speed, many pharma / biotech companies have been redefining how to deliver improved patient outcomes with acceptable economic value

How to think differently about Multichannel marketing in pharma

How to think differently about Multichannel marketing in pharma? Chance to access our Digital Pharma Advances Conference ‘Multichannel in Pharma’ presentation! The Uptake Strategies team were delighted to sponsor and present at the 2021 Digital Pharma Advances Conference yesterday. Our Managing Director Stephanie Hall and

Pharmaceutical Marketing Awards Analysis 2020

2020 has been an extraordinary year for healthcare. Presented with challenges, our agile pharmaceutical marketing industry has responded exceptionally to remain a driving force behind society and ensure patients receive the valuable care they need/require. Award ceremonies have provided an opportunity to celebrate this outstanding

The Pharma Marketing Reset – Part Four

The Pharma Marketing Reset: Strategies for improving customer experience The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular

The Pharma Marketing Reset – Part Three

The Pharma Marketing Reset: Patient-centricity The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular Biochemistry from

The Pharma Marketing Reset – Part Two

The Pharma Marketing Reset: Innovation The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular Biochemistry from

The Pharma Marketing Reset – Part One

The Pharma Marketing Reset: Insights and Innovation The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular

Measurement Research Part One

Throughout 2019 Vanessa Burrow and Stephanie Hall from the Uptake Strategies team explored ‘Measuring What Matters’ in pharma and biotech. Working with multiple brand teams across a variety of pharma and biotech companies on brand planning and marketing capability projects, one of the most frequently

What Kind of Pharma Marketer Are You?

At this mid-point in the year, you may be reviewing progress vs objectives and your professional marketing development plan. Using our experience working with healthcare marketers across different companies, countries and types of role, we have crafted 5 marketer ‘profiles’ and some recommendations for how