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Research

How to think differently about Multichannel marketing in pharma

How to think differently about Multichannel marketing in pharma? Chance to access our Digital Pharma Advances Conference ‘Multichannel in Pharma’ presentation! The Uptake Strategies team were delighted to sponsor and present at the 2021 Digital Pharma Advances Conference yesterday. Our Managing Director Stephanie Hall and

Measurement Research Customer Engagement

Measuring what matters in pharma and biotech

Enjoyed part one of our Measurement Research? Have a read and download part two below. Uptake Strategies’ Senior Strategic Consultant, Vanessa Burrow and Founder, Stephanie Hall explored ‘Measuring What Matters’ in pharma and biotech.  In part two of their research they looked specifically at the

Medical Affairs – The Future Strategists Of The Pharma Industry?

Delivering value through strategic leadership, insights and scientific exchange By Caroline Horwood & Sophie Stiewe With the needs of the healthcare environment continuing to evolve at speed, many pharma / biotech companies have been redefining how to deliver improved patient outcomes with acceptable economic value

Pharmaceutical Marketing Awards Analysis 2020

2020 has been an extraordinary year for healthcare. Presented with challenges, our agile pharmaceutical marketing industry has responded exceptionally to remain a driving force behind society and ensure patients receive the valuable care they need/require. Award ceremonies have provided an opportunity to celebrate this outstanding

The Pharma Marketing Reset – Part Four

The Pharma Marketing Reset: Strategies for improving customer experience The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular

The Pharma Marketing Reset – Part Three

The Pharma Marketing Reset: Patient-centricity The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular Biochemistry from

The Pharma Marketing Reset – Part Two

The Pharma Marketing Reset: Innovation The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular Biochemistry from

The Pharma Marketing Reset – Part One

The Pharma Marketing Reset: Insights and Innovation The radical change to deliver patient and customer-centric engagement  This 4-part white paper is written by SOPHIE STIEWE, a Graduate Marketing and Project Management Assistant at Uptake Strategies’. Sophie has a Master of Biochemistry in Molecular and Cellular

Measurement Research Part One

Throughout 2019 Vanessa Burrow and Stephanie Hall from the Uptake Strategies team explored ‘Measuring What Matters’ in pharma and biotech. Working with multiple brand teams across a variety of pharma and biotech companies on brand planning and marketing capability projects, one of the most frequently