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Practical Guides

Selling Your Brand Plan to Senior Management

Autumn is here and many of you will be finalising your 2017 brand plans. Following on from our tips to running a great brand planning meeting, we are now sharing with you our guide on selling your brand plan to Senior Management. Before you reach

Managing Risk: Survey results

We conducted a ‘bite-size’ survey in January 2016 on what we, in the Healthcare industry, regard as the biggest risks and how effectively we believe we manage these risks. View the results here: Uptake Strategies: How do you manage risk? ‘Bite-size’ Survey Results >>