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A blueprint for brand strategy - Pharmaceutical brand strategy for brand planning in 2022

Pharma Brand Planning for 2022: A Blueprint for Brand Strategy

We challenge ourselves at Uptake to help healthcare teams create structured, customer focussed, impactful brand plans that deliver measurable business results and a positive contribution to healthcare systems, patients and physicians. So, can you really summarise a healthcare brand plan on a page? Yes, we

Patient Centricity

7 Tips to Become Patient-Centred In 2021

The Patient Centricity & Engagement Conference on 29 January provided challenge and thinking space for our Director Maxine Smith to reflect on how we as an industry can get better at focusing on the patient. The conference offered cutting-edge insight from global pharmaceutical brands, as

Virtual Meetings: Best Practice

Don’t cancel that workshop, meeting or training session – there is another way! The Uptake Strategies team would like to share with you our top tips for the virtual delivery of workshops, training, working sessions and meetings, with advice on the best ways to deliver

How Operationally Effective Will You Be In 2020?

With the start of not only a new year but a new decade, the team at Uptake Strategies has been reflecting on what makes you and your team operationally effective throughout the year. From ensuring you have the support of the best industry agencies, to

The Pharma Brand Planners’ Blog: Part 4

Part 4: Local brand planners – creating multichannel customer engagement plans to drive your tactics. Stephanie Hall This month we focus on the tactical part of your pharma or biotech brand plan – finally, hurray! This is often the part of the plan that the team

The Pharma Brand Planners’ Blog: Part 3

Part 3: Local brand planners – creating bold not bland strategies Stephanie Hall This blog, part 3 of our series, is focused on creating bold not bland strategies to create competitive advantage. What does it take to do that? Almost certainly you’ll need to do

The Pharma Brand Planners’ Blog: Part 2

Part 2: Local Brand Planners – Put the Moose on the Table Stephanie Hall This month’s blog is focused on local brand planners – leaders and cross-functional team contributors – who have an important job to do in translating global and / or regional strategic