10 metrics to avoid when creating your Brand Plan! As part of our Brand Planning Week focus, we are sharing our view of the worst KPIs to include when planning your pharmaceutical brand strategy. We call these “vanity metrics”! They are generally reliant on past
We challenge ourselves at Uptake to help healthcare teams create structured, customer focussed, impactful brand plans that deliver measurable business results and a positive contribution to healthcare systems, patients and physicians. So, can you really summarise a healthcare brand plan on a page? Yes, we
6 steps to build your brand plan in a ‘new normal.’ As well as our tips for brand planning in a ‘new normal’ why not have a read of our Pharma Brand Planners Guide below. We are working with global and local brand teams to
The Patient Centricity & Engagement Conference on 29 January provided challenge and thinking space for our Director Maxine Smith to reflect on how we as an industry can get better at focusing on the patient. The conference offered cutting-edge insight from global pharmaceutical brands, as
Don’t cancel that workshop, meeting or training session – there is another way! The Uptake Strategies team would like to share with you our top tips for the virtual delivery of workshops, training, working sessions and meetings, with advice on the best ways to deliver
With the start of not only a new year but a new decade, the team at Uptake Strategies has been reflecting on what makes you and your team operationally effective throughout the year. From ensuring you have the support of the best industry agencies, to
Part 4: Local brand planners – creating multichannel customer engagement plans to drive your tactics. Stephanie Hall This month we focus on the tactical part of your pharma or biotech brand plan – finally, hurray! This is often the part of the plan that the team
Part 3: Local brand planners – creating bold not bland strategies Stephanie Hall This blog, part 3 of our series, is focused on creating bold not bland strategies to create competitive advantage. What does it take to do that? Almost certainly you’ll need to do
