Award-Winning Launch Excellence Framework for a High Growth Pharma Company
A Singapore based pharma company was expanding globally and planning to launch new
Planning
Case Study: Global Brand Planning for speciality biotech company
The challenge
A global biotech company based in the USA needed to align their global and local brand teams on a new approach to customer-centric brand planning and improve their ability to design and implement multi-channel programmes.
How we tackled it
We worked with the global commercial excellence team to create an advanced, innovative brand planning workshop programme to be delivered across Europe, USA and the Japan / Asia region. Using real examples from internal specialty and rare diseases brands, combined with external industry best practices, our team of expert facilitators have delivered the programme to multiple teams in many countries including practical co-creational workshops to build brand strategies at global and local levels.
The business impact
Client feedback on the programme has been extremely strong with the brand planning workshops identifying major insight gaps on patient-physician interactions, aligning large global teams on competitive strategy and brand priorities, and building capabilities in multi-channel programme design, delivery and evaluation. Brand teams across 16 speciality, oncology and rare disease brands have utilised the programme’s resources which has received senior management sponsorship across all global business units.
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“
It was fantastic to work with such a pro-active and experienced group of people in such a collaborative way. A great example of teamwork and partnership for this Medical Strategy Capability workshop.
”Business Unit Head
Top 5 Global Pharma
“
Uptake Strategies were recommended to me by a senior leader and I have to say they lived up to expectations! The agency listened to our business needs and produced a tailored brand planning programme to meet the objectives. I would highly recommend working with Uptake Strategies.
”Business Unit Director
UK Pharma Company
“
Uptake Strategies have clearly helped to effectively define and align internally on the early launch strategy, strategic imperatives and to plan out the full global launch readiness ‘journey’. Knowledgeable, professionalism, flexibility and leadership are just some of the key words that comes to mind.
”Global Marketing Director
Top 10 Global Pharma
“
What this Launch Excellence tool will allow us to do, is to simplify and align across the organisation where required. It will allow us to learn from each other and to share best practices that I know undoubtedly exists across vaccines, internal medicine and oncology.
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