Award-winning Launch Excellence framework for a high growth pharma company
A Singapore based pharma company was expanding globally and planning to launch new
A local respiratory brand team within a large primary care business unit recognised the importance of creating a robust, competitive brand plan using the collective expertise of their cross-functional team in a local market with significant cost pressures.
We conducted a detailed review of the previous year’s brand plan, current performance and competitive landscape utilising a broad group of cross-functional brand team members including sales, medical, key account, market access and marketing. Through a series of structured planning sessions, the brand plan was created including more focus on patient insights, local territory access, clearer differentiation and simpler messaging. Programmes were created in working sessions and reviewed and prioritised as a cross-functional team. We captured all outputs, challenged the team’s thinking and supported the creation of a robust and polished brand plan presentation with the full support of the team.
The local GM complimented the team on the improvement in their brand plan’s quality, logic and ambition where a growth target of 8% year on year was set. The brand team were recognised internally for the strength of their cross-functional working and close collaboration with the leaders of the large primary care sales team. New research was commissioned to strengthen physician insights and a new campaign was launched to deliver the growth target with revised messaging.
A Singapore based pharma company was expanding globally and planning to launch new
A US based global pharma company was planning a major launch of a new cardiovascular
A Swiss based global pharma company was planning to launch a new oncology brand in a
It was fantastic to work with such a pro-active and experienced group of people in such a collaborative way. A great example of teamwork and partnership for this Medical Strategy Capability workshop.
”Uptake Strategies were recommended to me by a senior leader and I have to say they lived up to expectations! The agency listened to our business needs and produced a tailored brand planning programme to meet the objectives. I would highly recommend working with Uptake Strategies.
”Uptake Strategies have clearly helped to effectively define and align internally on the early launch strategy, strategic imperatives and to plan out the full global launch readiness ‘journey’. Knowledgeable, professionalism, flexibility and leadership are just some of the key words that comes to mind.
”What this Launch Excellence tool will allow us to do, is to simplify and align across the organisation where required. It will allow us to learn from each other and to share best practices that I know undoubtedly exists across vaccines, internal medicine and oncology.
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