Virtual Brand Planning: How to build a great brand plan with a virtual team
09 apr 2020
We are working with global and local brand teams to build strong healthcare brand plans using our proven modular approach.
Over the past month, we have been working with teams that have been pushed to move their brand planning activities from face to face to a virtual set-up. Due to these very challenging times across the world, we have created some practical steps to take when building your brand plan with a virtual team:
Follow the steps below to plan your brand plan in an organised and productive manner:
1 – Convene your cross-functional brand team to agree roles and timelines
2 – Collate all your sources of internal and external information and identify your key patient / payer / prescriber insights
3 – Set up working sessions for each key phase of the plan
4 – Set out your key assumptions and do some scenario planning for 2020/21
5 – Evaluate your mix of tactics carefully in the event of continued pressures on healthcare professionals and social distancing.
Call the Uptake team on +44 1344 636405 if you’d like expert help in order to build a great brand plan!
Stephanie Hall, Uptake Strategies Managing Director, has compiled an 8 Part Pharma Brand Planners’ How-to Guide, which you will find a preview of below. If you would like to receive the full version please contact firstname.lastname@example.org or alternatively you can view the How-to Guide in blog form on the PMLive website by following this link http://www.pmlive.com/pharma_intelligence/the_pharma_brand_planners_blog
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