We so often hear about how to put the patient at the heart of everything we do in the healthcare industry.

Check out our 10 point checklist to evaluate your brand plan’s patient centricity:

Give yourself a score from 1 to 3 for each of the 10 questions below. Where ‘Yes’ is 3 points, ‘To a degree’ is 2 points and ‘Not really’ is 1 point.

10 – 15 Sounds like you may have a strong product and/or financial orientation to your brand plan – consider investing some time and money to strengthen your patient insights, journey and orientation of your brand team.  Thank you for your honesty, though!
16 – 22 Sounds like you a doing a good job in some areas and have some gaps in others – consider tackling the gaps during the coming year as a brand team.  Good job, keep going!
22 – 30 Sounds like you have a strong patient orientation in your brand plan already – consider how to keep refreshing your patient insights in the coming year and how to create innovative services, partnerships or technology to improve the overall patient experience. Great job, keep leading the way!

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